Ed Danielov

Vice President, Marketing

As Vice President of Marketing, Ed Danielov assumes a pivotal role in steering the company’s growth trajectory. He spearheads the development and implementation of meticulously crafted marketing strategies, ensuring their alignment with strategic organizational imperatives. Ed oversees brand management, lead generation, and the orchestration of diverse campaigns, encompassing digital advertising, content marketing and events. Additionally, he provides invaluable support for sales enablement and conducts insightful market research to inform strategic decision-making processes. Ed’s unwavering focus on enhancing customer retention and engagement significantly bolsters the company’s endeavors to amplify awareness and drive revenue growth.

Professional Background

Before joining Perfect Planner, Ed played a crucial role in shaping the marketing landscape at both SAPinsider and the American Automobile Association (AAA). At these industry giants, he specialized in crafting and executing high-impact marketing strategies tailored for membership-based products and services. At AAA, Ed was instrumental in driving exponential revenue growth, leveraging his innovative campaigns and forward-thinking strategic initiatives. His unwavering commitment to achieving measurable results is a testament to his expertise. Furthermore, Ed’s collaborative approach to sales enablement, coupled with his deep-rooted proficiency in strategic market research, highlights his dedication to making data-driven decisions that propel organizational success.

With over two decades of experience, Ed has consistently delivered transformative results, pushing the boundaries of organizational performance. As the Marketing Director for Membership Acquisition & Automotive Solutions at AAA, he demonstrated exceptional strategic acumen and visionary leadership, pioneering innovative marketing plans that unlocked new revenue streams. His most notable achievement includes spearheading the development of automated campaigns, which resulted in a significant revenue surge and set new industry benchmarks.

Ed’s academic credentials further underscore his expertise, holding a Bachelor of Science in Marketing from the University of Southern California, a Master’s in Marketing Management (MBA) from Wilmington University, and a Doctorate in Marketing Management from Wilmington University.